nicole farina

These days, there are so many hard seltzers out there, they’re starting to blur together. But in a sea of sameness, one seltzer stands apart. One seltzer breaks through the noise. One seltzer simply tastes better—ours.

This eye-catching, scroll-stopping campaign uses dynamic animated patterns of fruit, font, fizz and seltzer cans to deliver our message. Labatt Blue Light Seltzer is NOT “just another” hard seltzer. We’re the hard seltzer that goes hard on flavor.

Labatt Blue Light Seltzer. Making hard seltzer taste good since 2020.