Always On social content | 7-eleven

7-ELEVEn wants to grow their social following, drive social engagement and build brand love through their organic social presence. How do we do this? We create content that reflects both the unique aspects of the 7-Eleven experience and our fans current experience with the 7-Eleven brand, infused with timely cultural conversation. 

In order to elevate 7-Eleven’s cultural relevance, we need to talk to customers about things they’re interested in. Celebrate what our fans love most, putting us at the intersection of what they’re passionate about and their love for 7-Eleven. Support the shamelessness in snacking and champion our fans’ strangest cravings as an around the clock, ultimate snacking destination by showing the range of snacks and flavors you can find at 7-Eleven. Take cues from how people behave inside and outside our stores helps to create next level, playful content of our own. Because after all, some things just happen #OnlyAt7Eleven 

ART OF COFFEE

7-ELEVEn is always exploring new ways to engage our audience with snacks and coffee. This time we leaned into the art of coffee. Or should I say the art ON your coffee. We enlisted a coffee artist to create beautiful masterpieces with milks and coffees available at 7-ELEVEn creating recognizable brand element thorough a mesmerizing process. 

7-ELEVEn LOVE BIRDS 

Studies have shown that looking at cute photos of you and your significant other can help rekindle your love life. This year for Valentine’s Day, we wanted to help our followers rekindle their love and partnered with a caricature artist Loogart to draw a few lucky winners and their valentine. 

MEMES AND MORE

While 7-ELEVEn receives an appreciable amount of UGC photos, in Q2 of 2021 started to explore beyond it. We used fan favorite products to make memes and gamified posts, turned our favorite fan tweets into tweetgrams, and created highly shareable 7-Elevensims using design elements from the visual identity.