HELLO, #NIGHTTWITTER. 

Tweeting from 11pm-7am, deleting everything by morning; seems strange for a brand to do, huh? Well, when Brand twitter logged off, 7-ELEVEn logged on. Essentially, we leaned into our active fan base of night owls  and gave the first 24 hour store, the first 24 hour twitter account.

Led art direction for concept by creating mood boards for design team to create campaign elements to accompany the social content and case study look and feel. Took photos for tweets used during stunt.