CHAPSTICK: Your lips are unique

In the last campaign we established the importance of a lip care routine. But each pair of lips are unique and have unique needs, so everyone’s routine is different. In this campaign, we highlight the extensive and diverse product line ChapStick offers that allows consumers to personalize their routine best for them. Because no matter what your lips need, ChapStick has you covered with the Total Hydration Collection.

TV spots, digital bumpers, print media and assets for social

Role: Concepted and led art direction on 360 campaign for ChapStick. Worked closely with directors, editors, set designers, animators, and retouchers pre through post production and on set to ensure output was aligned with the campaign. Designed print layouts and prepped files for print production. Designed TV and bumper storyboards and prepped files for animation production. Managed over 50+ assets on set that would be repurposed and put together in post.