It’s a Beeracle!

Labatt launched Labatt Blue Citra, creating a new category of beer that’s both hoppy and crisp. Crushable and flavorful. A beer that’s not watery and not heavy. While most beers are either hoppy, craft beers or light/refreshing, mainstream beers, Labatt Blue Citra is the beeracle we’ve been waiting for. In this campaign, our hilarious but passionate beerevangelist set out to spread the news of this beeracle!