GOOD AT BEER

The world is in flux, chaotic and unpredictable. We’re all being asked to do more with less. At Labatt, we don’t care if you’re good or bad at most things in life. We only care if you’re good at beer. And if you are, we’re good with you. So, instead of portraying social situations that aren’t happening, or amazing locations that we can’t get to....we’re turning our focus to our friend, our consumer.  These are the lovable, self deprecating, take-me-as-I-am, down to earth folks who drink Labatt Blue Light. We put them on stylized sets that set the stage for highly relatable, highly funny scenarios. We used branded animated supers, authentic props, and effective casting to make them feel real and 100% Labatt. Because after all, if you choose Blue Light, you’re good at the most important thing there is: Beer.