/
1
·
nicole farina
art direction
LABATT BLUE LIGHT SELTZER
These days, there are so many hard seltzers out there, they’re starting to blur together. But in a sea of sameness, one seltzer stands apart. One seltzer breaks through the noise. One seltzer simply tastes better—ours.This eye-catching, scroll-stopping campaign uses dynamic animated patterns of fruit, font, fizz and seltzer cans to deliver our message. Labatt Blue Light Seltzer is NOT “just another” hard seltzer. We’re the hard seltzer that goes hard on flavor. Labatt Blue Light Seltzer. Making hard seltzer taste good since 2020.
Role: Concept Development, Art Direction Media: Instagram, Facebook, Digital
Concepted and led art direction on campaign that worked both vertically and horizontally while using limited existing assets. Designed storyboards and prepped files for animation. Worked closely with animators virtually pre through post production to ensure output was aligned.