That’s Lake Law!

In this campaign we continued to show consumers the brand understands and is an essential part of lake life. When you’re at the lake you drink Labatt. That’s Lake Law!

Instagram, Facebook, Digital

Role: Concepted and led art direction on campaign. Worked closely with directors, editors, and set designers pre through post production and on set to ensure output was aligned with Labatt’s look and feel. Worked closely with props department on set. Worked with stills photographer on set to capture content for social.