OREO’S 110th BIRTHDAY
OREO was turning 110 and in order to celebrate, we were tasked to create an engaging TikTok activation that would build awareness of OREO’s milestone birthday and get consumers to jump in and create their own content.
Like trees show their age with each ring on their trunk, OREO challenged the platform to create the 110 Stuff OREO. The challenge is very simple, film yourself trying to stack your age in halves without the cookie tower breaking or falling. To kick off the challenge we partnered with internet stars like The Old Gays and Ashley Tisdale. It was a fun, celebratory and unique challenge rooted in real consumer and product behavior that’s exclusive only to OREO.
