snack in TERRAcolor
Terra Chips are special, but not just for special occasions. We sought to reposition Terra as an everyday snack and the antidote to beige snacking. Inspired by the colors of the chips themselves, we brought to life everyday snacking occasions in the world of TERRAcolor. FaceBook engagement grew 200%, Instagram went up 135%. Sales went up 6.85% and purchase intent grew 36% more than any other chip. The Drum Awards 2019 - Brand Content Strategy
Long and short form films, JetBlue Activation, weekly social content, organic and paid social
Role: Concepted and led art direction for long and short films. Worked closely with directors, editors, set designers, animators, and retouchers pre through post production and on set to ensure output was aligned with the campaign. Concepted and created organic and paid social / digital content to drive awareness and influence key decision-making moments through the #snackinTERRAcolor campaign. Created, shot, directed, produced, and animated all posts in house. Turned around assets quickly and timely, while working within a limited budget.
jetBlue + TERRA ACtivation at JFK
