good at beer
Led campaign creation and execution of Labatt’s 2021 campaign. At Labatt, we don’t care if you’re good or bad at most things in life. We only care if you’re good at beer. And if you are, we’re good with you.
CONCEPT, ART DIRECTION, ON SET (ZOOM) DIRECTION, EDITING
FILMS FOR OTT
The Brief
The world is in flux, chaotic and unpredictable. We’re all being asked to do more with less. create a campaign that doesn’t portray social situations that aren’t happening or amazing locations that we can’t get to.
The Results
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The Results *
in this campaign we turned our focus to our friend, our consumer. These are the lovable, self deprecating, take-me-as-I-am, down to earth folks who drink Labatt Blue Light and Labatt Blue Light seltzer.
We put them on stylized sets that set the stage for highly relatable, highly funny scenarios. We used branded animated supers, authentic props, and effective casting to make them feel real and 100% Labatt. Because after all, if you choose Blue Light, you’re good at the most important thing there is: Beer.
Click to play.