paint in terracolor
Led campaign creation and execution of a paid mini content series as an extension of the snack in TERRAcolor campaign. People are skeptical of what they see on the internet. And so with our campaign came the haters. The doubters. The nay sayers. They have a lot to say when it comes to the color of our chips being natural. We set out to show them the vegetables we slice are chips from can give color to more than well, chips.
CONCEPT, ART DIRECTION, ON SET DIRECTION, EDITING
MOTION AND STILL ASSETS FOR SOCIAL CHANNELS
The Brief
We grew tired of the doubters that said our chip colors couldn't be natural. So we set out to prove them wrong.
The Results
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The Results *
We created vegetable paints from the real vegetables our chips are sliced from. then created limited edition TERRAcolor paint sets, threw a paint party and gave some lucky snackers a colorful break.
engagement went up. Haters shut up.
Click to play
