snack in terracolor
Led campaign concepts, art direction and execution of TERRA Chips’ first national multichannel campaign. We sought to reposition TERRA as an everyday snack and the antidote to beige snacking. Inspired by the colors of the chips themselves, we brought to life everyday snacking occasions in the world of TERRAcolor that we shared across social and digital platforms.
CONCEPT, ART DIRECTION, ON SET DIRECTION, EDITING
LONG AND SHORT FORM FILMS FOR OTT AND SOCIAL, WEEKLY ORGANIC SOCIAL CONTENT, PAID SOCIAL CONTENT, JETBLUE ACTIVATION
The Brief
Create Terra’s first national multichannel paid campaign.
The results
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The results *
We sought to reposition Terra as an everyday snack and the antidote to beige snacking. Inspired by the colors of the chips themselves, we brought to life everyday snacking occasions in the world of TERRAcolor.
CLICK TO PLAY
FaceBook engagement grew 200%, Instagram went up 135%. Sales went up 6.85% and purchase intent grew 36% more than any other chip.
JETBLUE activation
Together with our partner JetBlue, we took the campaign to the skies and to JetBlue’s Terminal 5 at John F. Kennedy International Airport in New York City for our first interactive consumer experience.
Consumers had the opportunity to create a customized blend of TERRA® Chips to celebrate the perfect snack match made at 35,000 feet.
During the month of July, JetBlue also promoted our partnership by playing the campagin on their aircraft seatback planes.
