your lips are unique
Led campaign concept, art direction and execution of ChapStick’s 2020 campaign featuring the even more extensive ChapStick Total Hydration Collection. In the last campaign we established the importance of a lip care routine. But each pair of lips are unique and have unique needs, so everyone’s routine is different.
CONCEPT, ART DIRECTION, ON SET DIRECTION, EDITING
NATIONAL :15 TV SPOT, DIGITAL SHORTS, PRINT
the brief
create a campaign that builds on the importance of a lip care routine while so informing consumers of the new products offered in the extended total hydration collection.
the results
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the results *
In this campaign we highlight all of the products in the ChapStick Total Hydration collection to remind consumers no matter what your lips need, ChapStick has you covered.
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