lip care routine

Led visual direction of ChapStick’s 2018 360 campaign featuring the ChapStick Total Hydration Collection. ChapStick invented the lip balm category, but felt they lacked brand loyalty and wanted to be seen as less of a mindless impulse and rather a personal preference. This campaign was to feature their first complete collection of products that stretches into the beauty space. We used stop motion to bring the products of this new and exciting collection front and center as we remind consumers to think as thoughtfully about their lips as they do their skin.

CONCEPT, ART DIRECTION, ON SET DIRECTION, EDITING

NATIONAL :15 SPOT, DIGITAL SHORTS, PRINT

the brief

We know that our consumers are particular and regimented when it comes to their skincare routine. But what about a lip care routine?

the results

*

the results *

we challenged consumers to think as thoughtfully about their lips as they do their skin and proved ChapStick has products for every type of lip and lip need.

Click to play

we introduced consumers to the Chapstick Total Hydration collection: the first complete collection from the brand offering a full range of products for your lip care routine.

National :15s spot, :06s YouTube bumpers, 3 print ads, digital assets of collection

5+ Years of record breaking sales

+90% Incrementality on new items​

+249% Total Hydration sales year-on-year

Previous

2 for $5
Next

Lips are Unique