2 for $5 CHicken Fries

Led campaign creation for Burger King’s hero product of their 2 for $5 deal: Chicken Fries. These series ran on BK’s social platforms. We leveraged actual fingers and hands to promote the ease, portability and, of course, craveability of the Chicken Fries that can be eaten anytime/anywhere.

CONCEPT, ART DIRECTION, EDITING

BURGER KING’S SOCIAL CHANNELS

THE BRIEF

create organic content that elevates Burger King’s Chicken Fries beyond a side and remind fans that Chicken Fries are a category of their own.

THE RESULTS

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THE RESULTS *

Finger meals

Every restaurant serves finger foods, but with Chicken Fries and the vast number of side offerings, Burger King is the only restaurant that serves Finger Meals. So we coined a completely new meal with the leading Finger Meal star⁠— Chicken Fries.

For this series, we launched and promoted the newest meal innovation since man realized we could eat with our hands.

To promote the 2 for $5 price point, we leveraged shadow hand artists to create works of art and animals with their hands - creating the illusion these shadow figures are about to eat some Chicken Fries.

Tiny Gulp

Lip Care Routine