tiny gulp
Led campaign creation and execution for 7-ELEVEn’s 2022 April Fool’s day campaign that spanned digital channels. We paired the hype of a new product launch with one of the brand’s most iconic product to inspire our campaign to fool our followers. We collaborated with a miniature artist to bring the Tiny Gulp concept to life and recreated a miniature 7-ELEVEn store as the backdrop of our latest product launch.
CONCEPT, ART DIRECTION, PRODUCTION DIRECTION, EDITING
TWITTER AND INSTAGRAM
The Brief
7-Eleven wanted an April Fool’s Day campaign that would increase their engagement and following on social and would stand out from the annual brand showcase of jokes.
The Results
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The Results *
We know society is undeniably obsessed with all things miniature, particularly on social.
So, we decided the Big Gulp family should get a little bigger.
On March 31, 2022, we took this announcement to Twitter.
And on April 1, we revealed Tiny Gulp With just over 0.7 ounces of your favorite drink, it’s the perfect little sip.
Through a series of tweets and videos showing off our newest member of the Big Gulp family, we fooled our fans all day long.
Click to play
Through a series of tweets and videos showing off our newest member of the Big Gulp family, we fooled our fans all day long.
We received heartwarming, positive sentiment and generated considerable buzz, which was reflected in our 1.78MM Impressions, 70K Interactions, and welcomed 3.3K new followers.
Click to play
